Carl Pei: Mass-market hardware brands cannot risk bold design choices
Carl Pei · Building Hardware and Taking on the Phone Giants with Carl Pei · Apr 6, 2023 · at 10:27
Carl Pei, founder of hardware startup Nothing, explains why established smartphone incumbents avoid distinctive design choices like transparent casings.
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“But I think, when you're a niche player, you can be more differentiated in your hardware design. But when you're a mess, you gotta sell to everybody, from the youngest person to the oldest person, Types of different professions. So you cannot take a lot of risk with your design anymore. If you take too much risk, that's going to reduce your market share.”
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