Content Saturation Causes Consumers to Forget Great Advertising Campaigns Within Months
Dr. Kushal Sanghvi · EP 13: Marketing Mayhem & Post Truth Branding ft. Dr. Kushal Sanghvi · Aug 7, 2025 · at 56:36
Dr. Kushal Sanghvi explains how modern media fragmentation and digital saturation prevent contemporary ad campaigns from achieving the lasting cultural impact of earlier eras.
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“Today, literally there's so much of it that it's, you know, even if there's something great being done from marketing perspective, it will live its journey, right? You will not remember it. Even after like three months, it will just go up there. It will remain a case study. It will go up in terms of sales uplift, whatever profitability, all of those things, but you will never be able to speak of it passionately. You will never feel, wow. You'll never even remember it to be honest.”
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