marketing

“Anything that costs now and only pays off in the long term is a reliable signal of a business or an individual who's playing the repeat game, not the one-off game.”

“Nothing in marketing always replicates, because context always matters.”

“Marketing would make a lot more sense to everybody, because a very large part of marketing is really costly signaling. So, you know, the cost of something particularly the upfront cost of something which may only pay off over time is a very, very reliable gaug…”

“So there's always room for sales, for marketing, for management, including in the distant future. Computers will not be doing that for us anytime soon.”

“I don't think that marketing should be able to change positioning or look at positioning or do it on their own. They could try, but it won't stick because sales won't believe in it. The CEO won't believe in it. What we actually need is a cross-functional team …”

“But I don't think that marketing should be able to change positioning or look at positioning or do it on their own. They could try, but it won't stick because sales won't believe in it. CEO won't believe in it. What we actually need is a cross-functional team …”

“Big innovative new ideas don't require less marketing, they require more. Because you're asking people to, at the initial stages, you're asking someone to do something that nobody else has done, and you're asking them to do something they haven't done before.”

“My argument is that marketing is actually fat-tailed. So is innovation, and R&D, pharmaceutical research, science, ok? In other words, five to 10% of what you do delivers perhaps a 110% of the value, and therefore paying people by the hour and demanding that e…”