Ricky Robinson

CEO, Shorthand · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

executivefounderengineerscientist@rickyrobinson ↗rickyrobinson.id.au ↗

Ricky Robinson leads Shorthand, a visual storytelling platform used by newsrooms and organizations including the BBC, The Guardian, and Amazon. He holds a Ph.D. in computer science from the University of Queensland and previously conducted software research and development at NICTA.

15statements → 6claims → 2claims resolved → 3.87/5average certainty → 1.2/5average debate potential →

2 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 9 disclosures · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ricky argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sole Investor Graham Wood Currently Owns 100% of Shorthand
“No, he owns, so, so at the moment, he owns actually the whole company.”
Ricky Robinson May 3, 2019 ▶ 16:39 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ricky Robinson on measured tape to publish a rate. This says nothing about how they speak.

Everything Ricky Robinson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Sole Investor Graham Wood Currently Owns 100% of Shorthand
“No, he owns, so, so at the moment, he owns actually the whole company.”
Ricky Robinson May 3, 2019 ▶ 16:39 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Assertion Not checkable as stated
Shorthand Grew to Nearly 250 Enterprise Customers With Zero Marketing Spend
“So we've spent nothing on marketing, literally nothing.”
Ricky Robinson May 3, 2019 ▶ 13:10 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Business Insider Uses Shorthand for Sponsored Content With Volvo and Cartier
“Business Insider they use it for commercial content. So they do sponsored content for, you know, likes of Volvo, Cartier those sorts of brands.”
Ricky Robinson May 3, 2019 ▶ 4:52 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Averages $6,000 Annual Contract Value per Customer
“So it's 6000 U S”
Ricky Robinson May 3, 2019 ▶ 5:36 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Has Just Under 250 Active Customers
“So we're just shy of 250 customers at the moment.”
Ricky Robinson May 3, 2019 ▶ 8:45 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Generated Approximately $60k MRR One Year Prior to the Interview
“Yeah, about a year ago we were doing where are we? We're doing about S the 60, 60 MRR.”
Ricky Robinson May 3, 2019 ▶ 9:06 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Sees Roughly 2% Monthly Gross Revenue Churn
“Like our churn is like two, two percent.”
Ricky Robinson May 3, 2019 ▶ 10:01 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Spends $0.50 in Customer Acquisition Cost per New $1 ARR
“Yeah, so our CAC so it costs us 50 cents on the new AR, ARR dollar.”
Ricky Robinson May 3, 2019 ▶ 11:35 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Assertion Not checkable as stated
Footer Logo Clicks Drive 30% to 40% of Shorthand's Inbound Leads
“So I'd say 30, 40% of people reach us that way. And the rest is pretty much all just search.”
Ricky Robinson May 3, 2019 ▶ 13:31 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Assertion Supported
BBC and Honda Are Top-Tier Enterprise Customers for Shorthand
“And then at the top end, we've got, you know, the likes of the BBC Honda, et cetera.”
Ricky Robinson May 3, 2019 ▶ 15:44 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Assertion Not checkable as stated
Shorthand Reaches Cashflow Profitability After Digging Out of Early Hole
“I mean, you know, the story so far is, you know, we, we've kind of dug ourselves out of a hole and now we're cashflow positive.”
Ricky Robinson May 3, 2019 ▶ 18:41 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Only Sells Annual Subscriptions and Refuses Monthly Plans
“These days we do annual subscriptions. It's just annual subscriptions. We don't do monthlies.”
Ricky Robinson May 3, 2019 ▶ 3:12 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Raised $3M AUD in Initial Funding From Graham Wood
“So three million Australian.”
Ricky Robinson May 3, 2019 ▶ 7:59 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Disclosure
Shorthand Raised an Additional $500k AUD to Open a New York Office
“We, sorry. We did we raised another 500 basically to open up a shop in New York.”
Ricky Robinson May 3, 2019 ▶ 8:07 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform
Prediction Not checkable as stated
US Market Projected to Overtake UK and Europe for Shorthand
“The US is kind of just coming up and maybe going to overtake that over the next 12 months.”
Ricky Robinson May 3, 2019 ▶ 12:34 1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform

Appearances (1)

EpisodeDateSpeaking time
1378 250 Content Producers Pay Him $6k/yr For Storytelling Drag and Drop Platform May 3, 2019 11m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.