The Ledger
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Sole Investor Graham Wood Currently Owns 100% of Shorthand
“No, he owns, so, so at the moment, he owns actually the whole company.”
Shorthand Grew to Nearly 250 Enterprise Customers With Zero Marketing Spend
“So we've spent nothing on marketing, literally nothing.”
Business Insider Uses Shorthand for Sponsored Content With Volvo and Cartier
“Business Insider they use it for commercial content. So they do sponsored content for, you know, likes of Volvo, Cartier those sorts of brands.”
Shorthand Generated Approximately $60k MRR One Year Prior to the Interview
“Yeah, about a year ago we were doing where are we? We're doing about S the 60, 60 MRR.”
Shorthand Spends $0.50 in Customer Acquisition Cost per New $1 ARR
“Yeah, so our CAC so it costs us 50 cents on the new AR, ARR dollar.”
Footer Logo Clicks Drive 30% to 40% of Shorthand's Inbound Leads
“So I'd say 30, 40% of people reach us that way. And the rest is pretty much all just search.”
BBC and Honda Are Top-Tier Enterprise Customers for Shorthand
“And then at the top end, we've got, you know, the likes of the BBC Honda, et cetera.”
Shorthand Reaches Cashflow Profitability After Digging Out of Early Hole
“I mean, you know, the story so far is, you know, we, we've kind of dug ourselves out of a hole and now we're cashflow positive.”
Shorthand Only Sells Annual Subscriptions and Refuses Monthly Plans
“These days we do annual subscriptions. It's just annual subscriptions. We don't do monthlies.”