Prediction Held up
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Prediction Not checkable as stated
LinkedIn's Rich Professional Data Ensures Its Place in B2B Ad Budgets
“What's so rad about LinkedIn is that data set that they have. I mean, they know skills, they know the content you're interested in, they know your job history, they know your education, they know the people that you network with. So you can imagine from an adv…”
Insight
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
Assertion Not checkable as stated
BrightFunnel Hit 151% of Its Revenue Plan in Q2 2017
“You know, like, 151% of revenue plan you know revenue was three times, new revenue, new ARR was three times that of what it was over first quarter.”
Assertion Not checkable as stated
BrightFunnel Reached a $93,000 Average Selling Price in Q2 2017
“Like our average ASP this last quarter was 93 K, which is great for a cloud company.”
Assertion Not checkable as stated
Concur Has 150 Marketers Globally Using BrightFunnel
“Concur as a customer of ours, they have a 150 marketers that touch and use the product across the globe.”
Disclosure
BrightFunnel Enforces a $30,000 Minimum Annual Contract Size
“So we no longer take a deal for less than 30 K when the company started annual subscription, 30 K”
Assertion Not checkable as stated
BrightFunnel Maintains a $59 Average Cost Per Lead Across All Programs
“CPL has been, cost per lead has been roughly 59 dollars across all of the programs.”
Assertion Not checkable as stated
BrightFunnel Converted Roughly 30% of Its Active Sales Pipeline Last Quarter
“We convert about 30% of our pipeline. Last quarter.”
Assertion Not checkable as stated
BrightFunnel Surpassed 70 Total Enterprise Customers
“We just crossed the 70 customer mark.”
Assertion Not checkable as stated
BrightFunnel Upsells Accounts to Avoid Net Revenue Loss in Any Quarter
“We're able to, you know, upsell the account base so that we're never going negative on a quarter in terms of revenue churn.”
Insight
Worrying About Workplace Fit Causes a 60% Drag on Mental Capability
“And when you're walking around kind of wondering how to behave or wondering if you fit in or, you know, all this stuff is a massive, you know, it's like, it can be a 60% drag on your, you know, mental capabilities”
Assertion Not checkable as stated
BrightFunnel Grew From 18 to 45 Employees Under Chris Mann
“I began advising Bright Funnel when there was about 18 people in the company. We're about 45 now.”
Assertion Not checkable as stated
Marketing Is Typically the Second Largest Line Item on Corporate P&Ls
“Marketing is the second biggest, you know, budget line item on the P&L, right?”
Assertion Not checkable as stated
BrightFunnel Operates With One-Third Engineering, Eight in Marketing, Six Sales Reps
“So, we are about a third engineering. We have a pretty heavy marketing team because we're a marketing organization. I think there's eight in marketing that includes our SDRs, so we count the SDRs in that, and then the sales team is now six sales folks, which i…”
Disclosure
BrightFunnel Targets a 5x Pipeline Coverage Ratio Each Quarter
“We feel good if we can have five X the pipeline every quarter that is ahead of our revenue goal.”
