Chris Mann, CEO of B2B multi-touch attribution platform BrightFunnel, discusses moving upmarket and enterprise deal sizes with Nathan Latka.
0:00 / 0:06exact quote · 6.8s
720p mp4 · rendered on demand · StarZero watermark
“Like our average ASP this last quarter was 93 K, which is great for a cloud company.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Chris Mann
PredictionHeld up
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
LinkedIn's Rich Professional Data Ensures Its Place in B2B Ad Budgets
“What's so rad about LinkedIn is that data set that they have. I mean, they know skills, they know the content you're interested in, they know your job history, they know your education, they know the people that you network with. So you can imagine from an adv…”
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.