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BrightFunnel

also referred to as: bright funnel

17 statements across 2 episodes · 8 bullish · 1 bearish · 2 people on the record · first statement Sep 23, 2017 by Chris Mann · said 50 times in 4 episodes since 2017 · across every show →

Mentions by year

brought up most by Nathan Latka (45), Nadim Hossain (4), Chris Mann (1)

tap a year for its mentions
002525042017episodesmentions
0242017episodes it came up in
007.521542017episodesmentions per episode
2017 50 mentions in 4 episodes 13 per episode

every mention, scene by scene, with the transcript →

Everything said about BrightFunnel, oldest first

Sep 23, 2017 positive
Assertion Not checkable as stated
BrightFunnel Surpassed 70 Total Enterprise Customers
“We just crossed the 70 customer mark.”
Chris Mann Sep 23, 2017 ▶ 18:24 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 neutral
Assertion Not checkable as stated
BrightFunnel Operates With One-Third Engineering, Eight in Marketing, Six Sales Reps
“So, we are about a third engineering. We have a pretty heavy marketing team because we're a marketing organization. I think there's eight in marketing that includes our SDRs, so we count the SDRs in that, and then the sales team is now six sales folks, which i…”
Chris Mann Sep 23, 2017 ▶ 13:58 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 negative
Insight
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
Chris Mann Sep 23, 2017 ▶ 7:09 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 neutral
Disclosure
BrightFunnel Targets a 5x Pipeline Coverage Ratio Each Quarter
“We feel good if we can have five X the pipeline every quarter that is ahead of our revenue goal.”
Chris Mann Sep 23, 2017 ▶ 16:30 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 positive
Assertion Not checkable as stated
BrightFunnel Reached a $93,000 Average Selling Price in Q2 2017
“Like our average ASP this last quarter was 93 K, which is great for a cloud company.”
Chris Mann Sep 23, 2017 ▶ 12:05 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 positive
Assertion Not checkable as stated
BrightFunnel Converted Roughly 30% of Its Active Sales Pipeline Last Quarter
“We convert about 30% of our pipeline. Last quarter.”
Chris Mann Sep 23, 2017 ▶ 16:17 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 neutral
Assertion Not checkable as stated
BrightFunnel Maintains a $59 Average Cost Per Lead Across All Programs
“CPL has been, cost per lead has been roughly 59 dollars across all of the programs.”
Chris Mann Sep 23, 2017 ▶ 15:54 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 bullish
Assertion Not checkable as stated
BrightFunnel Hit 151% of Its Revenue Plan in Q2 2017
“You know, like, 151% of revenue plan you know revenue was three times, new revenue, new ARR was three times that of what it was over first quarter.”
Chris Mann Sep 23, 2017 ▶ 9:21 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 positive
Assertion Not checkable as stated
BrightFunnel Upsells Accounts to Avoid Net Revenue Loss in Any Quarter
“We're able to, you know, upsell the account base so that we're never going negative on a quarter in terms of revenue churn.”
Chris Mann Sep 23, 2017 ▶ 19:38 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017
Assertion Not checkable as stated
Concur Has 150 Marketers Globally Using BrightFunnel
“Concur as a customer of ours, they have a 150 marketers that touch and use the product across the globe.”
Chris Mann Sep 23, 2017 ▶ 12:30 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017
Disclosure
BrightFunnel Enforces a $30,000 Minimum Annual Contract Size
“So we no longer take a deal for less than 30 K when the company started annual subscription, 30 K”
Chris Mann Sep 23, 2017 ▶ 13:30 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 positive
Assertion Not checkable as stated
BrightFunnel Grew From 18 to 45 Employees Under Chris Mann
“I began advising Bright Funnel when there was about 18 people in the company. We're about 45 now.”
Chris Mann Sep 23, 2017 ▶ 3:29 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Nov 27, 2017
Insight
Hossain: SaaS companies under $10M ARR typically see 12-to-18-month payback
“You want to be able to acquire in SAS a customer that's going to pay back over 12 months, ideally. At this stage, a little bit earlier you know you know, we're under ten million, I mentioned ARR, so typically, you know, if you're 12 months, you're doing really…”
Nadim Hossain Nov 27, 2017 ▶ 14:42 856 SaaS: How Brightfunnel CEO Replaced Himself After Hitting $2m+ ARR, 45 Employees
Nov 27, 2017
Disclosure
Hossain: BrightFunnel has 45 employees and will cross 50 by year-end
“We're about 45 people. So that gives you good sense. We're just gonna cross 50 by the end of the year.”
Nadim Hossain Nov 27, 2017 ▶ 4:54 856 SaaS: How Brightfunnel CEO Replaced Himself After Hitting $2m+ ARR, 45 Employees
Nov 27, 2017 positive
Disclosure
Hossain: BrightFunnel ARR is in the single-digit millions
“I would think of it in, yeah, I would think of it in terms of we're single legit millions. So it's a pretty broad you know, range, but that gives you a good sense. That's right. Single legit millions, ARR.”
Nadim Hossain Nov 27, 2017 ▶ 9:59 856 SaaS: How Brightfunnel CEO Replaced Himself After Hitting $2m+ ARR, 45 Employees
Nov 27, 2017 neutral
Disclosure
BrightFunnel raised $650k angel, $2.25M seed, and $6M Series A
“Within a classic seed round or angel round, we called it of 650 K. Then we did you know, classic real seed round of two and a quarter million dollars. Then we did a series A of six million dollars.”
Nadim Hossain Nov 27, 2017 ▶ 10:55 856 SaaS: How Brightfunnel CEO Replaced Himself After Hitting $2m+ ARR, 45 Employees
Nov 27, 2017 bullish
Disclosure
Hossain: BrightFunnel is about to raise Series B funding
“We're, you know, about to raise our Series B.”
Nadim Hossain Nov 27, 2017 ▶ 8:37 856 SaaS: How Brightfunnel CEO Replaced Himself After Hitting $2m+ ARR, 45 Employees
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