Chris Mann, CEO of BrightFunnel, explains how he first became involved with the company before taking over as CEO.
Prediction Held up
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Prediction Not checkable as stated
LinkedIn's Rich Professional Data Ensures Its Place in B2B Ad Budgets
“What's so rad about LinkedIn is that data set that they have. I mean, they know skills, they know the content you're interested in, they know your job history, they know your education, they know the people that you network with. So you can imagine from an adv…”
Insight
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
Assertion Not checkable as stated
BrightFunnel Hit 151% of Its Revenue Plan in Q2 2017
“You know, like, 151% of revenue plan you know revenue was three times, new revenue, new ARR was three times that of what it was over first quarter.”
Assertion Not checkable as stated
BrightFunnel Reached a $93,000 Average Selling Price in Q2 2017
“Like our average ASP this last quarter was 93 K, which is great for a cloud company.”
Assertion Not checkable as stated
Concur Has 150 Marketers Globally Using BrightFunnel
“Concur as a customer of ours, they have a 150 marketers that touch and use the product across the globe.”