LinkedIn's Rich Professional Data Ensures Its Place in B2B Ad Budgets
Chris Mann · 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers · Sep 23, 2017 · at 5:29
BrightFunnel CEO Chris Mann explains why LinkedIn's detailed career and network data makes it an indispensable platform for B2B marketers.
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“What's so rad about LinkedIn is that data set that they have. I mean, they know skills, they know the content you're interested in, they know your job history, they know your education, they know the people that you network with. So you can imagine from an advertising standpoint that's super powerful. And in fact, not just advertising, but figuring out, you know, who the hell you should You should be advertising to and what kinds of companies you should target. So that that's going to be a very powerful, always on part of the B to B marketers ad budget for a long time.”
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