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Massimo Chieruzzi

Chief AI Officer, Treatwell · 1 appearance on the record.

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founderexecutiveauthor@MassimoCw ↗LinkedIn ↗divbyzero.com ↗

Massimo Chieruzzi is the Chief AI Officer and Board Member at Treatwell. He was the co-founder and CEO of AdEspresso, which was acquired by Hootsuite in 2017, and also co-founded Breadcrumbs.io.

15statements → 11claims → 1claims resolved → 3.93/5average certainty → 1.47/5average debate potential → 4said about them ↓

0 supported 1 partly supported 0 contradicted 10 not checkable as stated how the 11 claims stand · each chip opens the sources

1 prediction · 10 assertions · 4 disclosures · every statement was checked. The prediction and assertions are the 11 claims: statements the public record can support or contradict. 1 is resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Massimo Chieruzzi said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Massimo Chieruzzi admits AdEspresso faked a $20M funding post for clickbait
“That was just click baiting. So for click baiting, we published the post saying that we had raised twenty million.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:58 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
Massimo Chieruzzi reveals AdEspresso's customer acquisition cost is under $10
“We are paying less than 10 dollars.”
Massimo Chieruzzi Aug 28, 2016 ▶ 8:41 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Prediction Not checkable as stated
Massimo Chieruzzi predicts all future Facebook ad growth will come from SMBs
“All the growth For Facebook, in the next few months will become, in the next years will be coming from small, medium businesses, because the enterprise are already there.”
Massimo Chieruzzi Aug 28, 2016 ▶ 10:11 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso's monthly churn is around 7% and decreasing
“It's around seven percent and it's decreasing. But the most interesting thing is that we have most of the churn is in the first 30 days, and it's for the lower subscription plan.”
Massimo Chieruzzi Aug 28, 2016 ▶ 5:04 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Disclosure
Massimo Chieruzzi says AdEspresso acquisition offers become interesting at $50M
“It would be anything above fifty million between, between fifty and one hundred million will start to be interesting”
Massimo Chieruzzi Aug 28, 2016 ▶ 9:46 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
Massimo Chieruzzi says AdEspresso surpassed a $5M annual run rate
“So at this point right now, we are over a five million dollar run rate.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:07 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso grew 11x in revenue and managed ad spend in 2015
“And last year we grew 11 X on all the most important metrics for us from the revenues to the Number of Facebook advertising dollars managed every month.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:13 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso generated approximately $3M in total revenue during 2015
“2015 revenue, I think was around three million.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:42 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Disclosure
AdEspresso has raised a total of $1.8M since inception
“We overall from when we started, we have just raised 1.8 million dollars.”
Massimo Chieruzzi Aug 28, 2016 ▶ 3:20 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
Massimo Chieruzzi notes that AdEspresso has been profitable for a year
“The truth is that we have been profitable for the last year.”
Massimo Chieruzzi Aug 28, 2016 ▶ 3:28 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Disclosure
AdEspresso negotiated a $20M valuation for its priced equity round
“Twenty million was the valuation.”
Massimo Chieruzzi Aug 28, 2016 ▶ 3:43 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso has surpassed 4,000 paying customers
“We have more than 4000 customers.”
Massimo Chieruzzi Aug 28, 2016 ▶ 4:06 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso grows revenue by 10% to 15% month-over-month
“We are on average between 10 and 15% every month.”
Massimo Chieruzzi Aug 28, 2016 ▶ 7:48 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso spends less than $10K monthly on paid acquisition
“We are spending less than 10 K in paid acquisition.”
Massimo Chieruzzi Aug 28, 2016 ▶ 8:54 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Partly supported
Only 3M to 4M of 30M Facebook business pages actively advertise
“We have like thirty million businesses with Facebook pages, and only three or four million are advertising right now”
Massimo Chieruzzi Aug 28, 2016 ▶ 10:01 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

The other half of the tape: Massimo Chieruzzi's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

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Appearances (1)

EpisodeDateSpeaking time
EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruz Aug 28, 2016 5m
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