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Massimo Chieruzzi admits AdEspresso faked a $20M funding post for clickbait
“That was just click baiting. So for click baiting, we published the post saying that we had raised twenty million.”
Massimo Chieruzzi reveals AdEspresso's customer acquisition cost is under $10
“We are paying less than 10 dollars.”
Massimo Chieruzzi predicts all future Facebook ad growth will come from SMBs
“All the growth For Facebook, in the next few months will become, in the next years will be coming from small, medium businesses, because the enterprise are already there.”
AdEspresso's monthly churn is around 7% and decreasing
“It's around seven percent and it's decreasing. But the most interesting thing is that we have most of the churn is in the first 30 days, and it's for the lower subscription plan.”
Massimo Chieruzzi says AdEspresso acquisition offers become interesting at $50M
“It would be anything above fifty million between, between fifty and one hundred million will start to be interesting”
Massimo Chieruzzi says AdEspresso surpassed a $5M annual run rate
“So at this point right now, we are over a five million dollar run rate.”
AdEspresso grew 11x in revenue and managed ad spend in 2015
“And last year we grew 11 X on all the most important metrics for us from the revenues to the
Number of Facebook advertising dollars managed every month.”
AdEspresso generated approximately $3M in total revenue during 2015
“2015 revenue, I think was around three million.”
AdEspresso has raised a total of $1.8M since inception
“We overall from when we started, we have just raised 1.8 million dollars.”
Massimo Chieruzzi notes that AdEspresso has been profitable for a year
“The truth is that we have been profitable for the last year.”
AdEspresso negotiated a $20M valuation for its priced equity round
“Twenty million was the valuation.”
AdEspresso grows revenue by 10% to 15% month-over-month
“We are on average between 10 and 15% every month.”