Disclosure certainty 4/5 debate potential 2/5

Massimo Chieruzzi says AdEspresso acquisition offers become interesting at $50M

Massimo Chieruzzi · EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi · Aug 28, 2016 · at 9:46

Massimo Chieruzzi, CEO of AdEspresso, outlines the valuation range required for an acquisition of the company to be considered.

0:00 / 0:07exact quote · 7.5s
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“It would be anything above fifty million between, between fifty and one hundred million will start to be interesting”

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More from Massimo Chieruzzi

Disclosure
Massimo Chieruzzi admits AdEspresso faked a $20M funding post for clickbait
“That was just click baiting. So for click baiting, we published the post saying that we had raised twenty million.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:58 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
Massimo Chieruzzi reveals AdEspresso's customer acquisition cost is under $10
“We are paying less than 10 dollars.”
Massimo Chieruzzi Aug 28, 2016 ▶ 8:41 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Prediction Not checkable as stated
Massimo Chieruzzi predicts all future Facebook ad growth will come from SMBs
“All the growth For Facebook, in the next few months will become, in the next years will be coming from small, medium businesses, because the enterprise are already there.”
Massimo Chieruzzi Aug 28, 2016 ▶ 10:11 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso's monthly churn is around 7% and decreasing
“It's around seven percent and it's decreasing. But the most interesting thing is that we have most of the churn is in the first 30 days, and it's for the lower subscription plan.”
Massimo Chieruzzi Aug 28, 2016 ▶ 5:04 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
Massimo Chieruzzi says AdEspresso surpassed a $5M annual run rate
“So at this point right now, we are over a five million dollar run rate.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:07 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Assertion Not checkable as stated
AdEspresso grew 11x in revenue and managed ad spend in 2015
“And last year we grew 11 X on all the most important metrics for us from the revenues to the Number of Facebook advertising dollars managed every month.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:13 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
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