AdEspresso

14 statements across 2 episodes · 8 bullish · 0 bearish · 2 people on the record · first statement Jul 2, 2016 by Nathan Latka · said 26 times in 7 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (17), Charles Gaudet (6), Massimo Chieruzzi (1), Amanda Newman (1)

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Everything said about AdEspresso, oldest first

Jul 2, 2016 positive
Assertion Partly supported
Latka: AdEspresso Raised $20M and Reached $1.8M Run Rate
“Didn't they just raised twenty million bucks? They did. Yeah, they did. We had Armando back on in episode 70 at NathanLacca.com forward slash the top 70. He broke down how they got past a 1.8 million dollar run rate with a hundred dollar ARPU and a thousand do…”
Nathan Latka Jul 2, 2016 ▶ 23:15 EP 343: The Fast Way to Make Money In RealEstate with Charles Gaudet
Aug 28, 2016 positive
Assertion Not checkable as stated
Massimo Chieruzzi says AdEspresso surpassed a $5M annual run rate
“So at this point right now, we are over a five million dollar run rate.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:07 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 neutral
Assertion Not checkable as stated
AdEspresso generated approximately $3M in total revenue during 2015
“2015 revenue, I think was around three million.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:42 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 neutral
Disclosure
AdEspresso has raised a total of $1.8M since inception
“We overall from when we started, we have just raised 1.8 million dollars.”
Massimo Chieruzzi Aug 28, 2016 ▶ 3:20 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 positive
Assertion Not checkable as stated
Massimo Chieruzzi reveals AdEspresso's customer acquisition cost is under $10
“We are paying less than 10 dollars.”
Massimo Chieruzzi Aug 28, 2016 ▶ 8:41 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 neutral
Assertion Not checkable as stated
AdEspresso spends less than $10K monthly on paid acquisition
“We are spending less than 10 K in paid acquisition.”
Massimo Chieruzzi Aug 28, 2016 ▶ 8:54 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016
Disclosure
Massimo Chieruzzi admits AdEspresso faked a $20M funding post for clickbait
“That was just click baiting. So for click baiting, we published the post saying that we had raised twenty million.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:58 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 positive
Assertion Not checkable as stated
AdEspresso has surpassed 4,000 paying customers
“We have more than 4000 customers.”
Massimo Chieruzzi Aug 28, 2016 ▶ 4:06 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 bullish
Disclosure
Massimo Chieruzzi says AdEspresso acquisition offers become interesting at $50M
“It would be anything above fifty million between, between fifty and one hundred million will start to be interesting”
Massimo Chieruzzi Aug 28, 2016 ▶ 9:46 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 neutral
Assertion Not checkable as stated
AdEspresso's monthly churn is around 7% and decreasing
“It's around seven percent and it's decreasing. But the most interesting thing is that we have most of the churn is in the first 30 days, and it's for the lower subscription plan.”
Massimo Chieruzzi Aug 28, 2016 ▶ 5:04 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 bullish
Assertion Not checkable as stated
AdEspresso grew 11x in revenue and managed ad spend in 2015
“And last year we grew 11 X on all the most important metrics for us from the revenues to the Number of Facebook advertising dollars managed every month.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:13 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 bullish
Assertion Not checkable as stated
AdEspresso grows revenue by 10% to 15% month-over-month
“We are on average between 10 and 15% every month.”
Massimo Chieruzzi Aug 28, 2016 ▶ 7:48 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 positive
Assertion Not checkable as stated
Massimo Chieruzzi notes that AdEspresso has been profitable for a year
“The truth is that we have been profitable for the last year.”
Massimo Chieruzzi Aug 28, 2016 ▶ 3:28 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016
Disclosure
AdEspresso negotiated a $20M valuation for its priced equity round
“Twenty million was the valuation.”
Massimo Chieruzzi Aug 28, 2016 ▶ 3:43 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
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