Laura Roeder

Founder & CEO, Paperbell · 1 appearance on the record.

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founderexecutive@lkr ↗LinkedIn ↗lauraroeder.com ↗

Laura Roeder is an entrepreneur best known for founding the social media automation platform MeetEdgar, which she exited in 2021. Today, she runs Paperbell, an all-in-one management platform for coaches.

6statements → 3claims → 0claims resolved → 3.83/5average certainty → 1.67/5average debate potential → 9said about them ↓

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Laura argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Laura Roeder on measured tape to publish a rate. This says nothing about how they speak.

What they said6 What others said9 Episodes1

Everything Laura Roeder said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Bootstrapped SaaS companies must be cautious relying on LTV metrics

“As a bootstrap company I think you have to be really careful with lifetime value because it takes you a long time to make that amount of money.”

Laura Roeder Feb 4, 2016 ▶ 13:31 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar

Disclosure

Edgar avoided a free tier to manage bootstrapped startup costs

“We decided not to have a free plan. And one reason for that is because we're bootstrapped. So we couldn't really afford to support, you know, lots and lots of customers that weren't paying us.”

Laura Roeder Feb 4, 2016 ▶ 9:33 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar

Disclosure

Laura Roeder owns 100% of the equity in Edgar

“Oh, I own all that.”

Laura Roeder Feb 4, 2016 ▶ 10:03 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar

Assertion Not checkable as stated

Edgar reached $2.2M ARR and 4,000 customers by January 2016

“We have just under 4000 customers. So we're at about 2.2 million annual reoccurring.”

Laura Roeder Feb 4, 2016 ▶ 11:25 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar

Assertion Not checkable as stated

Roeder launched Edgar with an existing email list of 80,000 subscribers

“From my previous business, we had about 80,000 on the list.”

Laura Roeder Feb 4, 2016 ▶ 8:34 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar

Assertion Not checkable as stated

Edgar spends $30,000 per month on Facebook ads for acquisition

“We spend about 30,000 a month on, on Facebook ads.”

Laura Roeder Feb 4, 2016 ▶ 12:06 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar

The other half of the tape: Laura Roeder's own voice is left out of every number here. Other people bring the name up 9 times in 8 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 8 Max Armbruster 1