The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Bootstrapped SaaS companies must be cautious relying on LTV metrics
“As a bootstrap company I think you have to be really careful with lifetime value because it takes you a long time to make that amount of money.”
Laura Roeder Feb 4, 2016 ▶ 13:31 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
Disclosure
Edgar avoided a free tier to manage bootstrapped startup costs
“We decided not to have a free plan. And one reason for that is because we're bootstrapped. So we couldn't really afford to support, you know, lots and lots of customers that weren't paying us.”
Laura Roeder Feb 4, 2016 ▶ 9:33 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
Disclosure
Laura Roeder owns 100% of the equity in Edgar
“Oh, I own all that.”
Laura Roeder Feb 4, 2016 ▶ 10:03 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
Assertion Not checkable as stated
Edgar reached $2.2M ARR and 4,000 customers by January 2016
“We have just under 4000 customers. So we're at about 2.2 million annual reoccurring.”
Laura Roeder Feb 4, 2016 ▶ 11:25 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
Assertion Not checkable as stated
Roeder launched Edgar with an existing email list of 80,000 subscribers
“From my previous business, we had about 80,000 on the list.”
Laura Roeder Feb 4, 2016 ▶ 8:34 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
Assertion Not checkable as stated
Edgar spends $30,000 per month on Facebook ads for acquisition
“We spend about 30,000 a month on, on Facebook ads.”
Laura Roeder Feb 4, 2016 ▶ 12:06 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
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