Laura Roeder owns 100% of the equity in Edgar
Laura Roeder · Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar · Feb 4, 2016 · at 10:03
Laura Roeder, founder of social media scheduling SaaS Edgar, clarifies her company ownership split with host Nathan Latka.
0:00 / 0:01exact quote · 1.1s
720p mp4 · rendered on demand · StarZero watermark
“Oh, I own all that.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Laura Roeder
Bootstrapped SaaS companies must be cautious relying on LTV metrics
“As a bootstrap company I think you have to be really careful with lifetime value because it takes you a long time to make that amount of money.”
Edgar avoided a free tier to manage bootstrapped startup costs
“We decided not to have a free plan. And one reason for that is because we're bootstrapped. So we couldn't really afford to support, you know, lots and lots of customers that weren't paying us.”
Edgar reached $2.2M ARR and 4,000 customers by January 2016
“We have just under 4000 customers. So we're at about 2.2 million annual reoccurring.”