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Andrea Lake

Founder & CEO, StickerJunkie · 1 appearance on the record.

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founderexecutiveentertainer@andrealake101 ↗LinkedIn ↗stickerjunkie.com ↗

Andrea Lake is a serial entrepreneur who founded StickerJunkie.com, apparel brand YogaJunkie, and merchandise licensing company Delinquent Distribution. She also competed on season 5 of The Apprentice and educates founders on e-commerce through Lessons.biz.

7statements → 3claims → 1claims resolved → 3.86/5average certainty → 1.86/5average debate potential → 7said about them ↓

0 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

1 prediction · 2 assertions · 1 opinion · 1 insight · 2 disclosures · every statement was checked. The prediction and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andrea argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Lake: Sticker Junkie was the first online custom sticker platform
“So Sticker Janky was the first custom sticker website platform on the internet, so you can go use our generator and make your own sticker from scratch right online in like, 60 seconds, or if you already have a logo, you can upload your artwork onto the custom …”
Andrea Lake Mar 31, 2016 ▶ 4:06 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andrea Lake on measured tape to publish a rate. This says nothing about how they speak.

Everything Andrea Lake said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Lake predicted Lessons.biz would reach $100M annual revenue by 2018
“I will measure that in dollars. And so my goal is to at least be doing a hundred million in revenue annual.”
Andrea Lake Mar 31, 2016 ▶ 17:31 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Opinion
Lake: Tech companies with 9- and 10-figure valuations are not worth that
“I have a lot of friends that own big data companies and massive huge companies that have very high nine and 10 figure valuations, and they are frankly not worth that, but it is okay because everybody is playing that game.”
Andrea Lake Mar 31, 2016 ▶ 6:56 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Assertion Not checkable as stated
Lake: Sticker Junkie sold 20 million stickers in 2015
“We sold twenty million stickers in 2015.”
Andrea Lake Mar 31, 2016 ▶ 3:36 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Assertion Contradicted
Lake: Sticker Junkie was the first online custom sticker platform
“So Sticker Janky was the first custom sticker website platform on the internet, so you can go use our generator and make your own sticker from scratch right online in like, 60 seconds, or if you already have a logo, you can upload your artwork onto the custom …”
Andrea Lake Mar 31, 2016 ▶ 4:06 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Disclosure
Lake held exclusive chain store sales rights for Minecraft and WoW merch
“I owned the sales rights to chain stores. And so I was the person like if a chain store, like hot topic wanted to purchase Minecraft or walking dead or world of Warcraft or any of those games, I was the exclusive rights holder to sell it to them.”
Andrea Lake Mar 31, 2016 ▶ 8:03 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Insight
Lake: Launch-day websites are always at their lowest conversion and quality
“When you launch the first day that you launch, your website is going to be as low converting and as bad and as bad looking as it's ever going to be.”
Andrea Lake Mar 31, 2016 ▶ 16:40 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Disclosure
Lake: Lessons.biz paid around $0.50 per email lead on Facebook
“I think it worked out to be about, like, 50 cents a name.”
Andrea Lake Mar 31, 2016 ▶ 13:01 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214

The other half of the tape: Andrea Lake's own voice is left out of every number here. Other people bring the name up 7 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 6Matt Griffin 1

Every mention by year

tap a year for its mentions
0041822016episodesmentions
0122016episodes it came up in
0021422016episodesmentions per episode
2016 7 mentions in 2 episodes 4 per episode

Appearances (1)

EpisodeDateSpeaking time
She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214 Mar 31, 2016 9m
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