Andrea Lake, founder of Sticker Junkie, discusses the origins and history of her company with Nathan Latka.
0:00 / 0:15exact quote · 15.8s
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“So Sticker Janky was the first custom sticker website platform on the internet, so you can go use our generator and make your own sticker from scratch right online in like, 60 seconds, or if you already have a logo, you can upload your artwork onto the custom artwork section, and then we just print the logo that you already have created.”
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More from Andrea Lake
PredictionNot checkable as stated
Lake predicted Lessons.biz would reach $100M annual revenue by 2018
“I will measure that in dollars. And so my goal is to at least be doing a hundred million in revenue annual.”
Andrea LakeMar 31, 2016▶ 17:31She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Opinion
Lake: Tech companies with 9- and 10-figure valuations are not worth that
“I have a lot of friends that own big data companies and massive huge companies that have very high nine and 10 figure valuations, and they are frankly not worth that, but it is okay because everybody is playing that game.”
Andrea LakeMar 31, 2016▶ 6:56She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
AssertionNot checkable as stated
Lake: Sticker Junkie sold 20 million stickers in 2015
“We sold twenty million stickers in 2015.”
Andrea LakeMar 31, 2016▶ 3:36She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Disclosure
Lake held exclusive chain store sales rights for Minecraft and WoW merch
“I owned the sales rights to chain stores. And so I was the person like if a chain store, like hot topic wanted to purchase Minecraft or walking dead or world of Warcraft or any of those games, I was the exclusive rights holder to sell it to them.”
Andrea LakeMar 31, 2016▶ 8:03She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Insight
Lake: Launch-day websites are always at their lowest conversion and quality
“When you launch the first day that you launch, your website is going to be as low converting and as bad and as bad looking as it's ever going to be.”
Andrea LakeMar 31, 2016▶ 16:40She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Disclosure
Lake: Lessons.biz paid around $0.50 per email lead on Facebook
“I think it worked out to be about, like, 50 cents a name.”
Andrea LakeMar 31, 2016▶ 13:01She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
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