Russo: Recruit Locator Yields 10-15 Signups from 7,000 Facebook Clicks
Adrian Russo · 1622 Can You Help This Devleoper Figure Out Distribution in Recruiting Software Space? · Jan 2, 2020 · at 7:40
Adrian Russo, founder of recruit candidate search tool Recruit Locator, breaks down his ad spend conversion rates and funnel drop-off.
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“The conversion data is sometimes low. You know, we might get from those 7000 clicks you know, we might get, you know, 10, 15 people who would sign up, so it's really low. And then we look at that, and even with that amount, we might get, you know, five or six users who are, you know, using it actively.”
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Russo: SaaS revenue growth requires continuously expanding engineering teams
“If you have a SaaS product, you need to really keep growing your dev team. That's where the money's going to come from.”
Adrian Russo: Recruit Locator beats LinkedIn Recruiter on search result count and relevancy
“We have LinkedIn search, which actually provides a more robust search than LinkedIn. We actually have a video out there where we beat, you know, LinkedIn recruiter search results by number and relevancy.”
Russo: Almost Every Job Requires a Technical Background
“To get started in in programming because, you know, that's really where technology is going, you know, with everything now I think you have to have a technical background for almost every job, at least some kind of technical background.”
Adrian Russo: Consulting provides the majority of Recruit Locator's revenue
“We do consulting. That's where you know, right now our majority of the revenue comes from there.”