Entrepreneur Carissa Hill explains to Nathan Latka how she generated 40 additional course sales during the 48 hours following a Facebook Live broadcast.
Insight
Hill: Softening sales pitches with humor and subject changes maximizes conversions
“I always, always soften the pitch at the end, so I'll give it, and then I'll change the subject type slightly, or like joke about something so that it doesn't feel like a hard sell and then, you know, answer some questions and stuff, and I find that always wor…”
Disclosure
Hill: Pitches in partner Facebook groups after three weeks of value
“My plan now is to replicate the process using other people's Facebook groups. So cause what I've experimented with is if they introduce me to their group, if they've got a good audience, I go live maybe once a week and just give value for three weeks and then …”
Assertion Not checkable as stated
Hill: Generated 70 course sales at $1,500 from one Facebook Live
“70 in total, but 30, 30 bought at the time on that day, and then another 40 drip fed in over the next 48 hours.”
Assertion Not checkable as stated
Hill: Most course buyers choose payment plans over upfront payments
“Most of them do, and we've honestly haven't had much of an issue with it. There's a few people that have a failed one, but generally, as soon as we touch base with them, they'll fix it up, so.”
Assertion Not checkable as stated
Hill: Grew brick-and-mortar business into three-store chain using Facebook marketing
“So I previously had a brick and mortar B to C business which I booked out and grew from like a garage business into a chain of three stores set up to run without me, just kept it booked out with Facebook.”
Assertion Not checkable as stated
Hill: Revenue reached over $100k in 2015 and nearly $300k in 2016
“A hundred and something thousand, and then this year it's gone, like, up to nearly three, 300,000.”