Assertion Not checkable as stated
Netpeak is Eastern Europe's largest SEO agency with 400+ employees
“And that big agency now is the largest SEO agency in Eastern Europe with more than 400 employees.”
Assertion Not checkable as stated
Netpeak SEO agency generated $10M to $15M in 2016 revenue
“We between 10 and fifteen million, yeah.”
Assertion Supported
Serpstat raised $250,000 for 15% equity from Digital Future in 2016
“So in 2016, we received from local VC fund, Digital Future, 250,000 dollars for 15% stake of Serpstat.”
Assertion Not checkable as stated
Serpstat approaches $1M ARR and profitability leveraging a Ukraine-based team
“Now we are near one million in our recruiting revenue, and we are profitable because we is, we are located in Ukraine, in Odessa, so we are very easy can hire best developers and-”
Assertion Not checkable as stated
Serpstat reached $70,000 in monthly recurring revenue in late 2017
“We was 70 thousand K MRR last month.”
Assertion Not checkable as stated
Serpstat serves up to 2,000 paid customers and 120,000 free users
“I cannot share your exact number, but it's between 1000 to 2000 customers, paid customers. And we have 100 20 K users on premium model.”
Assertion Not checkable as stated
Serpstat reports a month-over-month user churn rate of 1% to 3%
“Month over month, we lose near one, three percent of our users.”
Assertion Not checkable as stated
Serpstat converts free users to paid for a $20 acquisition cost
“If you want such formula, we will pay a near two dollars per one registration. We need 10, 10 registration to have one customer. So we pay 20 dollars.”
Assertion Not checkable as stated
Serpstat estimates its average customer lifetime value at $500
“We have LTV in our admin system and we got near 500 dollars. It's our lifetime value.”
Assertion Not checkable as stated
Serpstat cut Google ad spend by 80% using proprietary web analytics
“We spent near 10,000 dollars per month to Google AdWords, and then we created very interesting system for web analytics and we cut 80% of our spends. So we spent right now only 2000 dollars per month and save this almost everything that we got from the Google …”
Disclosure
Founder Artem Borodatyuk plans US relocation and Canadian sales hires
“We have plan to expand globally, and we will hire salespersons in Canada in our plan, and I will switch my place where I live, and we'll go to U.S.”
Assertion Not checkable as stated
Serpstat began inside Netpeak agency with a $5,000 monthly burn rate
“We had money in net peak for sub start growth at the beginning, but we had no dedicated team. So it's, it was a 5000 dollar burn rate for this company. It's very easy. I mean, yeah, per month.”
Assertion Not checkable as stated
Serpstat employs 52 people, including 20 in its marketing department
“We have 20 52 employees in Serpstat, and almost 20 employees in our marketing department.”
