Disclosure certainty 3/5 debate potential 1/5

Sowden: Redbrick spends $30k monthly on Facebook, committed to $1M quarterly

Tobin Sowden · 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden · Apr 24, 2017 · at 6:39

Tobin Sowden, CEO of Redbrick, discloses the company's monthly ad spend on Facebook and their growth commitment.

0:00 / 0:08exact quote · 8.8s
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“We are currently spending probably 30,000 dollars but we've got a commitment to grow to a million dollars in a quarter.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Tobin Sowden

Insight
Sowden: Browser session restrictions make multi-account email apps hard in-browser
“I think if you look at you know, the browser model, when it comes to how sessions work, it's not an easy thing to build the experience that we built with shift within the browser, just the technical restrictions on how browsers are built.”
Tobin Sowden Apr 24, 2017 ▶ 11:48 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
Disclosure
Sowden: Shift will focus on communication rather than becoming a browser
“As those, the number of integrations goes to infinity, our shift becomes a browser. So, so so I really want to avoid that and continue to make the focus of shift mostly on communication and a little bit of productivity as far as how it's linked to those primar…”
Tobin Sowden Apr 24, 2017 ▶ 12:43 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
Assertion Supported
Sowden: Redbrick Grew Revenue from $200K to $10M–$20M from 2010 to 2015
“2010, and 200,000 in revenue, and then we were we were reported in the range of 10 to twenty million, as far as our final fiscal year in.”
Tobin Sowden Apr 24, 2017 ▶ 2:32 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
Assertion Not checkable as stated
Sowden: Shift has 10k weekly active users and a 4-5% conversion rate
“I think we've seen about 20,000 installs on any given day or week. I think we have, on any given week, we have about 10,000 active users. And our free, our kind of, our free to pay conversion rate is around the four to five percent mark right now.”
Tobin Sowden Apr 24, 2017 ▶ 9:48 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
Disclosure
Sowden: Redbrick is pivoting to SaaS due to distribution revenue volatility
“As much as we love that business and it has been very good to us around quickly over the years and helped us build what we have today. It's not it's not predictable. It's not consistent. We can we, you know, it's really hard to continue to grow a business when…”
Tobin Sowden Apr 24, 2017 ▶ 13:46 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
Assertion Not checkable as stated
Deskmetrics average customer pays around $500 per month
“I would say the average, you know, the average customer is probably paying us on to the tune of about 500 dollars. And then we've got you know. Annually Tobin or monthly? Monthly.”
Tobin Sowden Apr 24, 2017 ▶ 16:12 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
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