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Nathan Putnam

Co-Founder & CEO, Monumetric · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivemonumetric.com ↗

Nathan Putnam co-founded Monumetric in 2012, originally launched as The Blogger Network, and serves as its CEO. He earned his bachelor's and MBA from Utah State University, where he has served on the Founders Board for the Center for Entrepreneurship.

12statements → 6claims → 2claims resolved → 3.92/5average certainty → 1.33/5average debate potential → 3said about them ↓

1 supported 1 partly supported 0 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nathan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Putnam: Ad-tech middlemen capture 60 cents of every online advertising dollar
“So, what you have to understand is about 60 cents out of every dollar that's spent on online advertising is eaten up somewhere in the middle.”
Nathan Putnam Sep 28, 2016 ▶ 13:51 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nathan Putnam on measured tape to publish a rate. This says nothing about how they speak.

Everything Nathan Putnam said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Putnam: Ad-tech middlemen capture 60 cents of every online advertising dollar
“So, what you have to understand is about 60 cents out of every dollar that's spent on online advertising is eaten up somewhere in the middle.”
Nathan Putnam Sep 28, 2016 ▶ 13:51 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Insight
Putnam: Digital sharecropping works only if audiences convert to owned channels
“And so if you're going to digital share crop, use it in a way that reinforces that platform's business model, because then they'll help you. Like right now, if you're trying to grow an audience, put, put videos on Facebook, because you'll get way better organi…”
Nathan Putnam Sep 28, 2016 ▶ 15:56 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Insight
Putnam: Forcing multiple ad exchanges to compete in real-time increases publisher revenue
“The problem that you run into is if you're sending all of your ad inventory into only one exchange, like an AdSense or even the AdExchange, which is also owned by Google you're limited only to the demand that exists within those exchanges, right? And you're go…”
Nathan Putnam Sep 28, 2016 ▶ 4:58 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Assertion Not checkable as stated
Putnam: Monumetric was Walmart's largest traffic supplier during its exchange debut
“Walmart is an example where they just, they're one of the first major brands to launch their own buy seat in these exchanges. And their first month was June in one of these exchanges and we were their largest supplier of traffic during that month.”
Nathan Putnam Sep 28, 2016 ▶ 13:05 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Assertion Partly supported
Putnam: Facebook organic reach collapsed from 50-60% to 2-3%
“Like, Facebook, like, five years ago, everybody was all about getting as many likes and followers on Facebook as they can, because organic reach was like, 50, 60%. You know, right now, it's like, two to three percent, right?”
Nathan Putnam Sep 28, 2016 ▶ 15:35 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Assertion Not checkable as stated
Putnam: Monumetric works with over 1,500 publishers
“Just over 1500.”
Nathan Putnam Sep 28, 2016 ▶ 3:44 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Disclosure
Monumetric CEO: Google is simultaneously our best partner and biggest competitor
“Google is our best partner. Right. Like, they're our best partner. They're also our biggest competition.”
Nathan Putnam Sep 28, 2016 ▶ 4:51 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Disclosure
Putnam: Monumetric's ad optimization is half manual Excel, half machine learning
“It's probably fifty-fifty, and that's because half of it is, is trying to learn enough and experiment and break things in Excel before we have to spend the dev resources to build it, to automate it”
Nathan Putnam Sep 28, 2016 ▶ 5:39 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Assertion Not checkable as stated
Putnam: Monumetric did $2.4 million revenue in 2014 first year
“In 2014, your first year in business, what was total revenue? [507] Nathan Putnam: 2.4 million.”
Nathan Putnam Sep 28, 2016 ▶ 8:22 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Assertion Not checkable as stated
Putnam: Monumetric generated $6 million top-line revenue in 2015
“And then in 2015, what'd you do top line? [663] Nathan Putnam: Six.”
Nathan Putnam Sep 28, 2016 ▶ 11:01 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Disclosure
Putnam: Monumetric raised only one $100K convertible note
“In terms of that, we've had one convertible note at a hundred K and that's it.”
Nathan Putnam Sep 28, 2016 ▶ 17:16 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Disclosure
Putnam: Monumetric's sweet spot is publishers with 1M+ monthly page views
“Our sweet spot is really, you know, publishers that are generating around a million page views a month. And anybody north of that, that's where our model really tends to shine.”
Nathan Putnam Sep 28, 2016 ▶ 3:15 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric

The other half of the tape: Nathan Putnam's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021322016episodesmentions
0122016episodes it came up in
000.811.522016episodesmentions per episode
2016 3 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Pu Sep 28, 2016 11m
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