The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Putnam: Ad-tech middlemen capture 60 cents of every online advertising dollar
“So, what you have to understand is about 60 cents out of every dollar that's spent on online advertising is eaten up somewhere in the middle.”
Putnam: Digital sharecropping works only if audiences convert to owned channels
“And so if you're going to digital share crop, use it in a way that reinforces that platform's business model, because then they'll help you.
Like right now, if you're trying to grow an audience, put, put videos on Facebook, because you'll get way better organi…”
Putnam: Forcing multiple ad exchanges to compete in real-time increases publisher revenue
“The problem that you run into is if you're sending all of your ad inventory into only one exchange, like an AdSense or even the AdExchange, which is also owned by Google you're limited only to the demand that exists within those exchanges, right? And you're go…”
Putnam: Monumetric was Walmart's largest traffic supplier during its exchange debut
“Walmart is an example where they just, they're one of the first major brands to launch their own buy seat in these exchanges. And their first month was June in one of these exchanges and we were their largest
supplier of traffic during that month.”
Putnam: Facebook organic reach collapsed from 50-60% to 2-3%
“Like, Facebook, like, five years ago, everybody was all about getting as many likes and followers on Facebook as they can, because organic reach was like, 50, 60%.
You know, right now, it's like, two to three percent, right?”
Monumetric CEO: Google is simultaneously our best partner and biggest competitor
“Google is our best partner. Right. Like, they're our best partner. They're also our biggest competition.”
Putnam: Monumetric's ad optimization is half manual Excel, half machine learning
“It's probably fifty-fifty, and that's because half of it is, is trying to learn enough and experiment and break things in Excel before we have to spend the dev resources to build it, to automate it”
Putnam: Monumetric did $2.4 million revenue in 2014 first year
“In 2014, your first year in business, what was total revenue?
[507] Nathan Putnam: 2.4 million.”
Putnam: Monumetric generated $6 million top-line revenue in 2015
“And then in 2015, what'd you do top line?
[663] Nathan Putnam: Six.”