Putnam: Monumetric's ad optimization is half manual Excel, half machine learning
Nathan Putnam · EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric · Sep 28, 2016 · at 5:39
Nathan Putnam, CEO of Monumetric, describes how much of their publisher optimization is manual spreadsheet experimentation versus automated code.
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“It's probably fifty-fifty, and that's because half of it is, is trying to learn enough and experiment and break things in Excel before we have to spend the dev resources to build it, to automate it”
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