Putnam: Ad-tech middlemen capture 60 cents of every online advertising dollar
Nathan Putnam · EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric · Sep 28, 2016 · at 13:51
Nathan Putnam, CEO of Monumetric, explains the programmatic advertising supply chain and why disintermediating ad tech layers is necessary.
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“So, what you have to understand is about 60 cents out of every dollar that's spent on online advertising is eaten up somewhere in the middle.”
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