Putnam: Digital sharecropping works only if audiences convert to owned channels
Nathan Putnam · EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric · Sep 28, 2016 · at 15:56
Nathan Putnam, CEO of Monumetric, outlines a strategy for publishers navigating algorithm changes on major social networks.
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“And so if you're going to digital share crop, use it in a way that reinforces that platform's business model, because then they'll help you. Like right now, if you're trying to grow an audience, put, put videos on Facebook, because you'll get way better organic rates. And so just do that, right? But know that you're doing it with the intent to monetize it on something that you own and operate.”
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