Ozen: Vistar Media takes zero inventory risk through real-time buying
Jeremy Ozen · 687: Monaco Bored Him, Now Places Ads on DIgital Billboards with VistarMedia CEO Jeremy Ozen · Jun 11, 2017 · at 2:18
Jeremy Ozen, co-founder of Vistar Media, explains the company's programmatic digital out-of-home advertising business model to Nathan Latka.
0:00 / 0:20exact quote · 20.0s
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“We don't actually really ever have risk on the inventory because the system is a real time system. So with other media like Google and Facebook where you have real time buying of ad inventory, our system operates the same way. So we don't actually buy it up front. We only buy it when we need it to fulfill on behalf of a client.”
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More from Jeremy Ozen
Ozen: Vistar Media is the only programmatic out-of-home ad player
“Because we're the only player that does programmatic out of home.”
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“We use data from telecoms specifically the location data of consumers to analyze where people are throughout the day, and so we use that data to inform which to buy and when.”
Ozen: Programmatic technology will take over all advertising media formats
“We think that programmatic is going to take over every other form of advertising.”