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Noah Rasheta

Host and Founder, Secular Buddhism · 1 appearance on the record.

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hostauthorfounderexecutive@NoahRasheta ↗secularbuddhism.com ↗

Noah Rasheta is the creator and host of the Secular Buddhism podcast and author of No-Nonsense Buddhism for Beginners. Prior to his work in mindfulness education, he served as the founder and CEO of smartphone accessory company iStabilizer.

17statements → 7claims → 0claims resolved → 3.82/5average certainty → 1.12/5average debate potential → 2said about them ↓

7 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 10 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Noah argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Noah Rasheta on measured tape to publish a rate. This says nothing about how they speak.

Everything Noah Rasheta said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Rasheta: iStabilizer walked away four times during Walmart retail renegotiations
“So there were three or four times when they, when I would, when I told them, okay, the deal's over. We don't want to be in Walmart. And then a day would go by and then they would come back and renegotiate. That happened four different times.”
Noah Rasheta Sep 12, 2016 ▶ 4:11 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta would sell up to 40% of iStabilizer for $500,000
“I don't, I'd be pretty flexible though. I'm, I, I'm guessing somewhere in the 30 to 40 range.”
Noah Rasheta Sep 12, 2016 ▶ 15:42 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer sold nearly 1,000 $350 gimbals in 48 hours after CBS feature
“Close to a thousand.”
Noah Rasheta Sep 12, 2016 ▶ 5:43 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer generated $2.5 million in total revenue in 2015
“Two and a half million.”
Noah Rasheta Sep 12, 2016 ▶ 6:37 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer's $350 gimbal costs $160 landed with shipping
“All set and done with shipping, it's about a 160 dollars.”
Noah Rasheta Sep 12, 2016 ▶ 7:11 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: Retailers like Walmart typically demand 60% off MSRP
“Cause we have to factor in like typically a reseller like Walmart, for example, takes 60% off of the top. So off of MSRP.”
Noah Rasheta Sep 12, 2016 ▶ 8:12 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: B&H Photo buys iStabilizer's gimbal at $240 wholesale
“B&H Photo does pretty well with it, and they pay two, they pay 2:40 for it.”
Noah Rasheta Sep 12, 2016 ▶ 9:46 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer spends about $30 in advertising per gimbal sale
“Yeah, we do spend money on advertising through Google AdWords and Facebook advertising, and we have it on the gimbal, for example, as the example, it costs us about 30, 30 dollars to acquire a sale.”
Noah Rasheta Sep 12, 2016 ▶ 10:30 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer reaches 600,000 to 700,000 customers across all channels
“Close to six or 700,000.”
Noah Rasheta Sep 12, 2016 ▶ 12:45 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer website buyers average three lifetime orders
“So on our website, it takes a customer an average of three to four days before they buy it. They've been browsing three to four days, then they'll buy their first order, and then they'll end up placing an average of three orders over their lifetime.”
Noah Rasheta Sep 12, 2016 ▶ 13:03 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta declined an AT&T order for 2,300 stores over capital constraints
“So someone like AT&T comes and says, we want the gimbal. I have to say no at this point, because I don't have the capital to manufacture the volume that they would require. Cause they have 2300 stores. So to produce that much inventory, I just don't have the c…”
Noah Rasheta Sep 12, 2016 ▶ 14:32 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer is selling products in Walmart stores again
“Since then we've gone back to Walmart, so we're selling in Walmart again.”
Noah Rasheta Sep 12, 2016 ▶ 2:37 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer downsized its team from five people to three
“We have actually decreased our, let's see, last time we spoke, we had five. Now I have three.”
Noah Rasheta Sep 12, 2016 ▶ 11:12 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer has expanded to close to 60 or 70 SKUs
“Cause I mean, we started with one product and right now we've got close to 60 or 70 SKUs now.”
Noah Rasheta Sep 12, 2016 ▶ 11:50 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Noah Rasheta: iStabilizer has close to 50,000 direct consumers
“I want to say close to 50,000.”
Noah Rasheta Sep 12, 2016 ▶ 12:25 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer first-purchase average order value is $45
“On the first purchase, it's an average of 45 dollars.”
Noah Rasheta Sep 12, 2016 ▶ 13:27 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer is entirely self-funded
“Yeah, it's been totally self-funded and that's honestly been the hardest part of all of it. Trying to maintain that growth, doing self-funding all of it.”
Noah Rasheta Sep 12, 2016 ▶ 14:00 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer

The other half of the tape: Noah Rasheta's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

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0112016episodes it came up in
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2016 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer Sep 12, 2016 8m
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