Rasheta declined an AT&T order for 2,300 stores over capital constraints
Noah Rasheta · Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer · Sep 12, 2016 · at 14:32
Noah Rasheta, founder of iStabilizer, explains the limitations of bootstrapping a hardware business to host Nathan Latka.
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“So someone like AT&T comes and says, we want the gimbal. I have to say no at this point, because I don't have the capital to manufacture the volume that they would require. Cause they have 2300 stores. So to produce that much inventory, I just don't have the capital. So I've been, the gimbal, I've been throttling our sales because I can only grow as fast as I can maintain it on my own.”
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“So there were three or four times when they, when I would, when I told them, okay, the deal's over. We don't want to be in Walmart. And then a day would go by and then they would come back and renegotiate. That happened four different times.”
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“I don't, I'd be pretty flexible though. I'm, I, I'm guessing somewhere in the 30 to 40 range.”
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