Noah Rasheta, founder of iStabilizer, breaks down customer purchasing cycles and lifetime reorder frequency on his company's website.
0:00 / 0:14exact quote · 14.8s
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“So on our website, it takes a customer an average of three to four days before they buy it. They've been browsing three to four days, then they'll buy their first order, and then they'll end up placing an average of three orders over their lifetime.”
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More from Noah Rasheta
Disclosure
Rasheta: iStabilizer walked away four times during Walmart retail renegotiations
“So there were three or four times when they, when I would, when I told them, okay, the deal's over. We don't want to be in Walmart. And then a day would go by and then they would come back and renegotiate. That happened four different times.”
Noah RashetaSep 12, 2016▶ 4:11Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta would sell up to 40% of iStabilizer for $500,000
“I don't, I'd be pretty flexible though. I'm, I, I'm guessing somewhere in the 30 to 40 range.”
Noah RashetaSep 12, 2016▶ 15:42Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
AssertionNot checkable as stated
Rasheta: iStabilizer sold nearly 1,000 $350 gimbals in 48 hours after CBS feature
“Close to a thousand.”
Noah RashetaSep 12, 2016▶ 5:43Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
AssertionNot checkable as stated
Rasheta: iStabilizer generated $2.5 million in total revenue in 2015
“Two and a half million.”
Noah RashetaSep 12, 2016▶ 6:37Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
AssertionNot checkable as stated
Rasheta: iStabilizer's $350 gimbal costs $160 landed with shipping
“All set and done with shipping, it's about a 160 dollars.”
Noah RashetaSep 12, 2016▶ 7:11Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
AssertionNot checkable as stated
Rasheta: Retailers like Walmart typically demand 60% off MSRP
“Cause we have to factor in like typically a reseller like Walmart, for example, takes 60% off of the top. So off of MSRP.”
Noah RashetaSep 12, 2016▶ 8:12Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
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