Disclosure certainty 4/5 debate potential 1/5

Rasheta: iStabilizer downsized its team from five people to three

Noah Rasheta · Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer · Sep 12, 2016 · at 11:12

Noah Rasheta, founder of iStabilizer, discusses overhead expenses and bringing fulfillment in-house with Nathan Latka.

0:00 / 0:08exact quote · 8.2s
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“We have actually decreased our, let's see, last time we spoke, we had five. Now I have three.”

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More from Noah Rasheta

Disclosure
Rasheta: iStabilizer walked away four times during Walmart retail renegotiations
“So there were three or four times when they, when I would, when I told them, okay, the deal's over. We don't want to be in Walmart. And then a day would go by and then they would come back and renegotiate. That happened four different times.”
Noah Rasheta Sep 12, 2016 ▶ 4:11 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta would sell up to 40% of iStabilizer for $500,000
“I don't, I'd be pretty flexible though. I'm, I, I'm guessing somewhere in the 30 to 40 range.”
Noah Rasheta Sep 12, 2016 ▶ 15:42 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer sold nearly 1,000 $350 gimbals in 48 hours after CBS feature
“Close to a thousand.”
Noah Rasheta Sep 12, 2016 ▶ 5:43 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer generated $2.5 million in total revenue in 2015
“Two and a half million.”
Noah Rasheta Sep 12, 2016 ▶ 6:37 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: iStabilizer's $350 gimbal costs $160 landed with shipping
“All set and done with shipping, it's about a 160 dollars.”
Noah Rasheta Sep 12, 2016 ▶ 7:11 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Assertion Not checkable as stated
Rasheta: Retailers like Walmart typically demand 60% off MSRP
“Cause we have to factor in like typically a reseller like Walmart, for example, takes 60% off of the top. So off of MSRP.”
Noah Rasheta Sep 12, 2016 ▶ 8:12 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
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