Country Outfitter organic Facebook reach plummeted from 56% to 0.5%
John James · 1193 Now Anyone Can Use the Tech He Used to Build His $100m eCommerce Brand · Oct 30, 2018 · at 6:10
John James, founder of Acumen Brands, describes how Facebook algorithm shifts eliminated organic distribution for Country Outfitter.
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“So I think we had 56% reach when we'd post an organic Facebook post. And literally overnight, over a span of about three different algorithm tweaks, that went to .5%.”
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