Insight
Azarov: Virtual event attendees will pay $100 to $250 for access
“We haven't promoted our paid pass very heavily, but we did a test and it seems like people would be willing to pay anywhere between a hundred to maybe 250 for the content for networking.”
Insight
Azarov: Virtual event attendees do not mind frequent pre-session reminder emails
“One of the things I've realized, people are not very much frustrated with getting too many emails between, ah, before each of the sessions, because it tells them where you can watch it.”
Insight
Never prepay hotel rooms; trade higher catering spend for waived space rental
“Don't ever prepay for the rooms. They, sometimes they would want to charge you for the space, just the rental space. So they would say this room would cost 10,000 dollars to rent. Plus you have to spend 50,000 dollars on food and drinks. You tell them instead,…”
Assertion Not checkable as stated
Azarov: Manual tracking shows conference paid ads are profitable
“Attribution is really hard when it comes to events because it's always multi-touch, but at least we know just by tracking every single ticket sale almost manually, we know that it's profitable.”
Assertion Not checkable as stated
Azarov: B2C Growth Summit reached 7,437 registrations and 2,500 live attendees
“So we had 7400 37, I believe registered. We had over 2500 that attended live, and we had another 1500 or so that watched”
Assertion Not checkable as stated
Azarov: Virtual summit ad spend was limited to $200 in retargeting
“We spent like 200 bucks for just brand ads CPM only, just so people know it's happening.”
Assertion Not checkable as stated
Azarov: Virtual summits historically see only 10% to 15% live attendance
“One of the things to mention for the webinars, actually, we, we've seen that attendance about 20 to 30% in the past, and for the summits, we've seen attendance about 10 to 15% in the past, because summit is sort of the full day event, and the attendance genera…”
Assertion Not checkable as stated
Azarov: Lockdown virtual event attendance rates are higher across the board
“Obviously everyone is at home and right now I'm seeing the attendance numbers being higher across the board than they used to be in the past.”
Insight
Azarov: Start promoting virtual summits exactly 30 days before the event
“Start promoting the summit of 30 days out, the timeline.”
Insight
Azarov: New Events Must Strategically Give Away Free Tickets
“One of the things when you start an event, you would have to give away a lot of tickets for free, so that's just the nature of it. And but you need to make sure you do it strategically.”
Assertion Not checkable as stated
Growth Marketing Conference 2019 revenue is 50% tickets, 50% sponsorships
“And this is the first year when we the breakdown between ticket sales and sponsorships are fifty-fifty.”
Assertion Not checkable as stated
Azarov: Growth Marketing Conference Grows Revenue and Attendees 25% Annually
“Every single year, pretty much and we've been consistently growing around 25% revenue and attendees. Year after year.”
Disclosure
Growth Marketing Conference budgets $35,000 for 2019 digital ad spend
“So I think PPC would be around 20 K this year and Facebook ads will be maybe 15.”
Prediction Not checkable as stated
Growth Marketing Conference projects $1.3M to $1.5M in 2019 top-line revenue
“This year it will be anywhere between 1.3 to 1.5. Hopefully.”
Assertion Not checkable as stated
Azarov: Growth Marketing Conference maintains 40,000 email subscribers
“We have a pretty engaged community, about 40,000 subscribers currently.”
Assertion Not checkable as stated
Azarov: Growth Marketing Conference to collect first sizable profit in 2019
“This year is the first time when we will collect more or less sizable profit. Previously we were investing every profit, every dollar that we made into the future, the development of the event.”
Disclosure
Growth Marketing Conference Allocated 400 Free Strategic Passes in 2019
“We allocated around 400 of this, and we also give away some community passes.”
Prediction Not checkable as stated
Growth Marketing Conf Projects 1,700 Attendees for December 2019 Event
“We're projecting about 1700 throughout two days of date.”
Assertion Not checkable as stated
Growth Marketing Conference operates with twelve people, only four full-time
“We have 12 people right now, but only four of them full time.”
Assertion Not checkable as stated
Growth Marketing Conference drives ticket sales through a 110,000-subscriber email list
“Our list is right now is about 110,000 from which the 30,000 are very engaged segment.”
Disclosure
Azarov targets active practitioners and engaging communicators over high-level executives for conferences
“So there are three main characteristic in every speaker that I look for. First of all, it needs to, he or she needs to be a practitioner, right? So sometimes we would prefer to have a manager and director level, but somebody who's in the trenches and who can r…”
