Azarov: Manual tracking shows conference paid ads are profitable
Vasil Azarov · 1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues · Nov 20, 2019 · at 11:08
Vasil Azarov discusses the unit economics and attribution challenges of direct paid advertising for Growth Marketing Conference.
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“Attribution is really hard when it comes to events because it's always multi-touch, but at least we know just by tracking every single ticket sale almost manually, we know that it's profitable.”
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