Disclosure
Smartlook abandoned Facebook ads due to high churn among small users
“But then after a couple of months, we realized that there are just small customers. They were churning a lot. So we cut that channel, and we don't use it anymore.”
Insight
Moving upmarket requires sales reps because enterprise clients demand contact
“I realized that if I want to go to a market, I have to change my mind and we need salespeople because companies want to talk with us.”
Disclosure
Smartlook has raised only $250,000 in total capital
“It was two, 250,000 US dollar.”
Disclosure
Smartlook reached a $2 million annual revenue run rate
“We have two million another run rate.”
Disclosure
Smartlook grows revenue roughly 90 percent year-over-year
“Basically we are doubling almost every year. It was like 90% growth.”
Assertion Not checkable as stated
Smartlook gained 100,000 signups in ten months as a free tool
“Oh, it was after 10 months, we have 100,000 signups because it was for free, so it was kind of a wire.”
Disclosure
Smartlook's entire sales team targets $4,000 in new MRR monthly
“For whole sales team, it's Or around 4000 MRR every month.”
Assertion Not checkable as stated
Smartlook has been cash-flow positive since February 2018
“We are cashflow positive from February, 2018.”
Assertion Not checkable as stated
Smartlook generates $35,000 to $40,000 in monthly cash flow
“It's about like 35, 40,000 to use dollar cash in our every month.”
Assertion Not checkable as stated
Smartlook maintains a net MRR churn of 1 to 2 percent
“Net MRR churn is about one to two percent. Some months we have negative.”
Assertion Not checkable as stated
Smartlook achieves a 5:1 LTV to CAC ratio with $200 acquisition cost
“Like, customer acquisition cost is, like, if we have lifetime value about 1000 1000 dollar so our customer acquisition cost is 200.”
Assertion Not checkable as stated
Smartlook and Smartsupp hold $700k in cash reserves
“So we have around 7000 seven 100,000 dollars.”