Moving upmarket requires sales reps because enterprise clients demand contact
Peter Janosik · 1766 $700k Cash In Bank, $2m ARR, 100% YoY Growth, They're Hot! · May 25, 2020 · at 13:09
Peter Janosik, founder of Smartlook, explains why he shifted from a purely self-serve, performance-marketing model to building a direct sales team.
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“I realized that if I want to go to a market, I have to change my mind and we need salespeople because companies want to talk with us.”
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