Shaul Olmert

Co-founder & CEO, Piggy · 1 appearance on the record.

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founderexecutiveauthor@shaulmert ↗ex.co ↗Wikipedia ↗

Shaul Olmert is the co-founder and former CEO of Playbuzz (later rebranded to EX.CO), an interactive digital storytelling and viral content platform. He previously served as Vice President of Digital Products at MTV Networks and later co-founded the mobile content creation startup Piggy.

9statements → 7claims → 4claims resolved → 100%fully supported → 3.89/5average certainty → 1.56/5average debate potential → ≈4.0/5argument clarity, estimated →

4 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 4 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Shaul argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Playbuzz became Facebook's most-shared website within a year of launching

“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”

Shaul Olmert Nov 12, 2017 ▶ 12:14 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Shaul Olmert on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Shaul Olmert said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Playbuzz charges $1 per engagement for a $1,000 effective CPM

“Our rate card in the U S is around one dollar per engagement. So I guess you can say that it would it would mean something in the neighborhood of effective CPM of a thousand dollars.”

Shaul Olmert Nov 12, 2017 ▶ 6:42 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Assertion Not checkable as stated

Playbuzz generates 'many dozens of millions' in annual revenue

“Let's just say that we are in the revenues is in the many dozens of millions for the year.”

Shaul Olmert Nov 12, 2017 ▶ 4:54 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Assertion Not checkable as stated

Olmert says 80% of readers bounce quickly from text articles

“There are so many industry stats showing that 80% of people bounce from text articles very quickly.”

Shaul Olmert Nov 12, 2017 ▶ 2:47 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Assertion Supported

Playbuzz became Facebook's most-shared website within a year of launching

“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”

Shaul Olmert Nov 12, 2017 ▶ 12:14 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Assertion Supported

Playbuzz's current valuation is higher than $120 million

“Our value is actually higher than that already”

Shaul Olmert Nov 12, 2017 ▶ 14:09 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Assertion Supported

Playbuzz is used by ESPN, BBC, and tens of thousands of publishers

“Total publishers is, you know, tens of thousands. But, ah, you know, what's I think really important is that market leaders such as ESPN, Huffington Post, the BBC, Sky, MTV, ah, and many others are using our toolset”

Shaul Olmert Nov 12, 2017 ▶ 3:20 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Assertion Not checkable as stated

Average time spent on Playbuzz content is two to four minutes

“Just to give you a sense, the average time spent on a PlayBuzz item can be between two to four minutes. When the industry standard is, you know, is measured in seconds, unfortunately.”

Shaul Olmert Nov 12, 2017 ▶ 4:27 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Assertion Supported

Playbuzz has raised $31M from investors including Disney and Saban Ventures

“We raised a total of thirty-one million dollars until today. We have investors such as the Walt Disney Company, Savant Ventures and a bunch of other very credible investors.”

Shaul Olmert Nov 12, 2017 ▶ 12:55 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Disclosure

Playbuzz is developing interactive, data-driven tools for podcasters

“We want to be in a position where we enable you as a storyteller the tools to make your podcast even more interactive, more engaging, more data-driven. So it's definitely the direction we're going.”

Shaul Olmert Nov 12, 2017 ▶ 17:29 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content

Appearances (1)

Episode	Date	Speaking time
841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content	Nov 12, 2017	13m

Shaul Olmert

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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