Shaul Olmert, co-founder and CEO of Playbuzz, describes the rapid early organic traction of the interactive content platform.
0:00 / 0:08exact quote · 8.8s
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“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”
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More from Shaul Olmert
Disclosure
Playbuzz charges $1 per engagement for a $1,000 effective CPM
“Our rate card in the U S is around one dollar per engagement. So I guess you can say that it would it would mean something in the neighborhood of effective CPM of a thousand dollars.”
Shaul OlmertNov 12, 2017▶ 6:42841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
AssertionNot checkable as stated
Playbuzz generates 'many dozens of millions' in annual revenue
“Let's just say that we are in the revenues is in the many dozens of millions for the year.”
Shaul OlmertNov 12, 2017▶ 4:54841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
AssertionNot checkable as stated
Olmert says 80% of readers bounce quickly from text articles
“There are so many industry stats showing that 80% of people bounce from text articles very quickly.”
Shaul OlmertNov 12, 2017▶ 2:47841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
AssertionSupported
Playbuzz's current valuation is higher than $120 million
“Our value is actually higher than that already”
Shaul OlmertNov 12, 2017▶ 14:09841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
AssertionSupported
Playbuzz is used by ESPN, BBC, and tens of thousands of publishers
“Total publishers is, you know, tens of thousands. But, ah, you know, what's I think really important is that market leaders such as ESPN, Huffington Post, the BBC, Sky, MTV, ah, and many others are using our toolset”
Shaul OlmertNov 12, 2017▶ 3:20841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
AssertionNot checkable as stated
Average time spent on Playbuzz content is two to four minutes
“Just to give you a sense, the average time spent on a PlayBuzz item can be between two to four minutes. When the industry standard is, you know, is measured in seconds, unfortunately.”
Shaul OlmertNov 12, 2017▶ 4:27841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
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