Rocketship.vc used a growth algorithm to find and cold-email Latergram
Matt Smith · How Latergram.me Grew to $50k/mo, 500,000 users, $1.2m Raised in Episode 190 with Matt Smith · Mar 6, 2016 · at 16:18
Matt Smith, co-founder of Latergram, describes how venture firm Rocketship.vc discovered and invested in the startup before incorporation.
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“Cold emailed us, wanted to put money in, said they liked what they're doing. Apparently, so they say there's some of the guys that really early investors in Facebook so back when Facebook was like, you know, eight employees or something like that and they developed sort of an algorithm that determines that up and coming startups that have a lot of growth and so they use that to invest in us.”
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