Smith personally emailed nearly 20,000 pre-launch Latergram sign-ups
Matt Smith · How Latergram.me Grew to $50k/mo, 500,000 users, $1.2m Raised in Episode 190 with Matt Smith · Mar 6, 2016 · at 9:48
Matt Smith explains to Nathan Latka how he generated blogger hype and coverage before Latergram's official launch.
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“I think I personally emailed all, almost all 20,000 of people those signups, and spent, you know, most of my evenings writing these emails, ah, and engaging with people, and I think when people see, you know, a founder doing that, they say, and they like the product, and they like what they're gonna offer, I think they're more than willing to write about it, and so a lot of people just said, hey, can I write about you? Instead of me even asking. I never asked, really.”
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