Andrew Howlett

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

15statements → 7claims → 1claims resolved → 3.6/5average certainty → 1.07/5average debate potential → 2said about them ↓

0 supported 0 partly supported 1 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 8 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andrew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Icon Fitness controls approximately 75% of the home fitness market
“They control about 75% of the home fitness market”
Andrew Howlett Jun 7, 2016 ▶ 12:50 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andrew Howlett on measured tape to publish a rate. This says nothing about how they speak.

Everything Andrew Howlett said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Rain's typical monthly retainer is $50,000 to $75,000
“I would say a typical would be somewhere in the 50 to 75,000 dollars per month.”
Andrew Howlett Jun 7, 2016 ▶ 5:23 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
90% of Rain's revenue comes from just seven clients
“I would say 90% of our business is spread across about seven clients.”
Andrew Howlett Jun 7, 2016 ▶ 5:46 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
Rain ran a $500,000 digital ad buy for Campbell's Chunky Soup
“So that's, I think where I was going is, is we actually did a much more digital heavy strategy. So ours was, it was all about You know, about half a million dollars in sort of digital buy and, you know, a lot of sort of, you know, finding who the influencers w…”
Andrew Howlett Jun 7, 2016 ▶ 6:55 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Not checkable as stated
Facebook paid Rain $450,000 for three 10th anniversary videos
“Each of those videos were about a 150,000 dollars. And that was a budget that we were given you know, from Facebook.”
Andrew Howlett Jun 7, 2016 ▶ 10:10 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Not checkable as stated
Rain generated approximately $14 million in revenue in 2015
“We did about fourteen million dollars last year.”
Andrew Howlett Jun 7, 2016 ▶ 11:57 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Prediction Not checkable as stated
Rain projected $17 million to $18 million in 2016 revenue
“We'll do probably a couple, about 17, eighteen million this year.”
Andrew Howlett Jun 7, 2016 ▶ 12:00 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Contradicted
Icon Fitness controls approximately 75% of the home fitness market
“They control about 75% of the home fitness market”
Andrew Howlett Jun 7, 2016 ▶ 12:50 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Not checkable as stated
uclean.com generated nearly $1 million in its second year
“I did about 200,000 dollars the first year. Second year did close to a million dollars.”
Andrew Howlett Jun 7, 2016 ▶ 2:54 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Not checkable as stated
uclean.com generated $750,000 in revenue in 2015
“I think we did about 750,000 dollars.”
Andrew Howlett Jun 7, 2016 ▶ 3:19 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Not checkable as stated
uclean.com operates at a 30% net profit margin
“It's about 30%.”
Andrew Howlett Jun 7, 2016 ▶ 3:29 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
Rain employs roughly 100 people across three offices
“About a hundred, hundred employees between the three offices.”
Andrew Howlett Jun 7, 2016 ▶ 3:45 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
Rain retainer agreements typically last 12 to 24 months
“No, I would say typically 12 to 24 months would be more, more average for us.”
Andrew Howlett Jun 7, 2016 ▶ 5:35 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
Rain does not guarantee view counts in client statements of work
“No, too many other, other factors at play there, especially just, you know, final sign off.”
Andrew Howlett Jun 7, 2016 ▶ 9:08 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
Rain targets an annual net margin of 15% to 25%
“End of the year margin is going to be somewhere in the 15, 20, 25%.”
Andrew Howlett Jun 7, 2016 ▶ 11:26 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
Rain deliberately avoids scaling into a 200-person agency
“You know, for us, we like our size, you know, we want to grow a little bit, but not, not too much, just cause we feel like we're at a good, you know, good size to be able to compete at the highest levels, but not have some of the headaches of being a, you know…”
Andrew Howlett Jun 7, 2016 ▶ 14:06 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett

The other half of the tape: Andrew Howlett's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

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Appearances (1)

EpisodeDateSpeaking time
From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett Jun 7, 2016 10m
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