The Ledger
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Rain's typical monthly retainer is $50,000 to $75,000
“I would say a typical would be somewhere in the 50 to 75,000 dollars per month.”
90% of Rain's revenue comes from just seven clients
“I would say 90% of our business is spread across about seven clients.”
Rain ran a $500,000 digital ad buy for Campbell's Chunky Soup
“So that's, I think where I was going is, is we actually did a much more digital heavy strategy. So ours was, it was all about You know, about half a million dollars in sort of digital buy and, you know, a lot of sort of, you know, finding who the influencers w…”
Facebook paid Rain $450,000 for three 10th anniversary videos
“Each of those videos were about a 150,000 dollars. And that was a budget that we were given you know, from Facebook.”
Rain generated approximately $14 million in revenue in 2015
“We did about fourteen million dollars last year.”
Rain projected $17 million to $18 million in 2016 revenue
“We'll do probably a couple, about 17, eighteen million this year.”
Icon Fitness controls approximately 75% of the home fitness market
“They control about 75% of the home fitness market”
uclean.com generated nearly $1 million in its second year
“I did about 200,000 dollars the first year. Second year did close to a million dollars.”
Rain employs roughly 100 people across three offices
“About a hundred, hundred employees between the three offices.”
Rain retainer agreements typically last 12 to 24 months
“No, I would say typically 12 to 24 months would be more, more average for us.”
Rain does not guarantee view counts in client statements of work
“No, too many other, other factors at play there, especially just, you know, final sign off.”
Rain targets an annual net margin of 15% to 25%
“End of the year margin is going to be somewhere in the 15, 20, 25%.”
Rain deliberately avoids scaling into a 200-person agency
“You know, for us, we like our size, you know, we want to grow a little bit, but not, not too much, just cause we feel like we're at a good, you know, good size to be able to compete at the highest levels, but not have some of the headaches of being a, you know…”