Rain's typical monthly retainer is $50,000 to $75,000
Andrew Howlett · From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett · Jun 7, 2016 · at 5:23
Andrew Howlett of digital agency Rain outlines their client pricing structure and typical monthly retainer fees.
0:00 / 0:03exact quote · 4.0s
720p mp4 · rendered on demand · StarZero watermark
“I would say a typical would be somewhere in the 50 to 75,000 dollars per month.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andrew Howlett
90% of Rain's revenue comes from just seven clients
“I would say 90% of our business is spread across about seven clients.”
Rain ran a $500,000 digital ad buy for Campbell's Chunky Soup
“So that's, I think where I was going is, is we actually did a much more digital heavy strategy. So ours was, it was all about You know, about half a million dollars in sort of digital buy and, you know, a lot of sort of, you know, finding who the influencers w…”
Facebook paid Rain $450,000 for three 10th anniversary videos
“Each of those videos were about a 150,000 dollars. And that was a budget that we were given you know, from Facebook.”
Rain generated approximately $14 million in revenue in 2015
“We did about fourteen million dollars last year.”