Disclosure certainty 4/5 debate potential 1/5

Rain does not guarantee view counts in client statements of work

Andrew Howlett · From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett · Jun 7, 2016 · at 9:08

Andrew Howlett, Chief Digital Officer at digital agency Rain, explains their contracting policy regarding view-count guarantees.

0:00 / 0:04exact quote · 4.5s
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“No, too many other, other factors at play there, especially just, you know, final sign off.”

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More from Andrew Howlett

Disclosure
Rain's typical monthly retainer is $50,000 to $75,000
“I would say a typical would be somewhere in the 50 to 75,000 dollars per month.”
Andrew Howlett Jun 7, 2016 ▶ 5:23 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
90% of Rain's revenue comes from just seven clients
“I would say 90% of our business is spread across about seven clients.”
Andrew Howlett Jun 7, 2016 ▶ 5:46 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Disclosure
Rain ran a $500,000 digital ad buy for Campbell's Chunky Soup
“So that's, I think where I was going is, is we actually did a much more digital heavy strategy. So ours was, it was all about You know, about half a million dollars in sort of digital buy and, you know, a lot of sort of, you know, finding who the influencers w…”
Andrew Howlett Jun 7, 2016 ▶ 6:55 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Not checkable as stated
Facebook paid Rain $450,000 for three 10th anniversary videos
“Each of those videos were about a 150,000 dollars. And that was a budget that we were given you know, from Facebook.”
Andrew Howlett Jun 7, 2016 ▶ 10:10 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Assertion Not checkable as stated
Rain generated approximately $14 million in revenue in 2015
“We did about fourteen million dollars last year.”
Andrew Howlett Jun 7, 2016 ▶ 11:57 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Prediction Not checkable as stated
Rain projected $17 million to $18 million in 2016 revenue
“We'll do probably a couple, about 17, eighteen million this year.”
Andrew Howlett Jun 7, 2016 ▶ 12:00 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
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