Paré: Google ads outperformed Facebook retargeting for DashThis customer acquisition
Antoine Paré · How this Reporting Tool Bootstrapped to $4.2m ARR, 2600 Customers · Feb 21, 2022 · at 4:53
Antoine Paré, CEO of DashThis, discusses which paid advertising channels generated better returns for the bootstrapped reporting platform.
0:00 / 0:07exact quote · 7.7s
720p mp4 · rendered on demand · StarZero watermark
“Mainly Google. We did a lot of Facebook earlier, like retargeting and stuff like that, but it didn't work out as much as Google did, so.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Antoine Paré
Paré: Supermetrics offers hundreds of integrations but lacks ease of use
“Like if you compare like Supermetrics has hundreds of integrations, but they're not necessarily easy to use when you plug it to Google Let Us Studio.”
Paré: DashThis must adopt sales because SEO landscape is growing competitive
“The business has grown because of SEO, because of inbound marketing. And now we have to switch to sales because the company, the market is getting competitive. It's a more of a competitive landscape.”