Alan Gannett

General Partner, Sweet Spot Capital · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderinvestorauthorexecutive@Allen ↗LinkedIn ↗allen.xyz ↗

Allen Gannett was the founder and CEO of marketing analytics platform TrackMaven and authored the book The Creative Curve. Since exiting TrackMaven, he has operated as an active early-stage venture and angel investor, backing more than 150 pre-seed and seed-stage technology companies.

12statements → 5claims → 2claims resolved → 3.92/5average certainty → 2.08/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 1 partly supported 0 contradicted 3 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 6 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 2 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Gannett: TrackMaven has raised $22 million in total funding

“Twenty-two million.”

Alan Gannett Jun 11, 2018 ▶ 3:51 1052 You're doing $9m in ARR, why write a book decoding creativity?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Alan Gannett on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Alan Gannett said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Gannett would reject a $60 million acquisition offer for TrackMaven

“No.”

Alan Gannett Jun 11, 2018 ▶ 18:48 1052 You're doing $9m in ARR, why write a book decoding creativity?

Insight

Gannett: Top Creators Treat Creativity as a Methodical Process, Not Luck

“When you actually talk to some of the best creators, what they'll tell you is that creativity is a process, and so the book is all about closing that gap, right? If the people who are best at this actually say, It's the most methodical. The people who are the …”

Alan Gannett Jun 11, 2018 ▶ 4:38 1052 You're doing $9m in ARR, why write a book decoding creativity?

Assertion Partly supported

Gannett: Everyone with an IQ over 104 has equal creative potential

“The science tells us is that everyone with an IQ over a 104 has the same creative potential. That's over 40% of the entire world.”

Alan Gannett Jun 11, 2018 ▶ 7:35 1052 You're doing $9m in ARR, why write a book decoding creativity?

Insight

Gannett: B2B companies selling to marketers must prove superior brand marketing

“What we find is that we're selling to marketers, right? So marketers like the fact that we're good marketers. We tell stories, we know, understand brand, you know, some of the other analytics companies out there, they have these very barren websites and yet th…”

Alan Gannett Jun 11, 2018 ▶ 15:28 1052 You're doing $9m in ARR, why write a book decoding creativity?

Insight

Gannett: Top creative performers spend three to four hours daily consuming content

“I'm interviewing people who are at the top of their fields and over and over again, even to this day, they spend on average three to four hours every single day consuming content related to their vertical.”

Alan Gannett Jun 11, 2018 ▶ 10:53 1052 You're doing $9m in ARR, why write a book decoding creativity?

Insight

Gannett: Creative mastery requires actively imitating and outlining established works

“You find all these creators. They're not just consuming content. They're imitating it. A lot of them will outline if they're a novelist, they'll outline their favorite novelist books.”

Alan Gannett Jun 11, 2018 ▶ 12:39 1052 You're doing $9m in ARR, why write a book decoding creativity?

Assertion Not checkable as stated

Gannett: Enterprise Marketers Are Shifting Budget From Agencies to SaaS

“And right now we're at a time where everyone's, you know, taking money away from their market agency and they're starting to, you know, hire companies like us.”

Alan Gannett Jun 11, 2018 ▶ 19:24 1052 You're doing $9m in ARR, why write a book decoding creativity?

Insight

Gannett: Selling a business is hardest when acquirers actually want it

“When things, when the goings, when everything's good, it's sort of it's hard to sell. And obviously that's also the time when people want to buy you. So it's a bit of a conundrum.”

Alan Gannett Jun 11, 2018 ▶ 19:32 1052 You're doing $9m in ARR, why write a book decoding creativity?

Insight

Gannett: Writing a book helps martech companies connect with customers

“So I think in marketing technology, it's a really great way to be able to tell a deeper story and actually connect with our customers.”

Alan Gannett Jun 11, 2018 ▶ 1:41 1052 You're doing $9m in ARR, why write a book decoding creativity?

Assertion Not checkable as stated

Gannett: TrackMaven serves 330 customers

“We have 330 customers.”

Alan Gannett Jun 11, 2018 ▶ 2:46 1052 You're doing $9m in ARR, why write a book decoding creativity?

Assertion Not checkable as stated

Gannett: TrackMaven's average annual customer contract is $25k to $30k

“No, it's a it's based on the number of channels that we ingest for them, and so are we bringing in paid ad data, social data, you know, earned media data, and so the average customer is paying us about 25 to 30,000 dollars.”

Alan Gannett Jun 11, 2018 ▶ 3:08 1052 You're doing $9m in ARR, why write a book decoding creativity?

Assertion Supported

Gannett: TrackMaven has raised $22 million in total funding

“Twenty-two million.”

Alan Gannett Jun 11, 2018 ▶ 3:51 1052 You're doing $9m in ARR, why write a book decoding creativity?

Appearances (1)

Episode	Date	Speaking time
1052 You're doing $9m in ARR, why write a book decoding creativity?	Jun 11, 2018	12m

Alan Gannett

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.