Josh Haynam

Co-founder & CEO, Interact · 1 appearance on the record.

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Josh Haynam co-founded Interact in 2013, developing an interactive quiz-building platform designed to boost lead generation, segmentation, and email list growth. He is best known for pioneering quiz-based marketing funnels, scaling the bootstrapped SaaS company to millions in ARR.

12statements → 7claims → 1claims resolved → 4/5average certainty → 1.17/5average debate potential →

0 supported 1 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 5 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Josh argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Josh Haynam on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Josh Haynam said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Facebook is the biggest driver of quiz traffic for Interact

“Facebook is the biggest driver of quiz traffic.”

Josh Haynam Apr 14, 2018 ▶ 3:01 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Assertion Partly supported

The Foundation halved their Facebook lead costs by switching to a quiz

“Dropped their lead costs from six 30. So six dollars and 30 cents down to about three 37, I think was the exact number.”

Josh Haynam Apr 14, 2018 ▶ 4:29 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Assertion Not checkable as stated

Forbes' college match quiz is taken 250,000 times per year

“So Forbes has this college quiz that they've used for almost four years now. Basically, it's find your perfect college match, and it's a personality quiz that directs you to one of a series of colleges, and then it ties into another tool that they have that ac…”

Josh Haynam Apr 14, 2018 ▶ 1:10 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Disclosure

Interact customers pay an average of $60 per month

“Average is about 60 bucks a month.”

Josh Haynam Apr 14, 2018 ▶ 1:58 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Disclosure

Interact powered 250 million quizzes over the last 12 months

“Last 12 months, about two hundred and fifty million.”

Josh Haynam Apr 14, 2018 ▶ 2:08 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Disclosure

Interact trades free software to over 1,000 influencers for promotion

“We have a network of just over a thousand influencers. These are bloggers, course creators, that kind of stuff, marketing strategists, and they get to use our platform for free. And in return, they promote it by writing blog posts and sending it out to their F…”

Josh Haynam Apr 14, 2018 ▶ 7:00 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Assertion Not checkable as stated

Interact had roughly $24,000 in monthly recurring revenue a year prior

“A year ago, we were at about 24.”

Josh Haynam Apr 14, 2018 ▶ 9:23 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Assertion Not checkable as stated

Interact's monthly churn is between 5% and 7%

“Churn varies between five and seven percent a month.”

Josh Haynam Apr 14, 2018 ▶ 9:50 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Assertion Not checkable as stated

Interact's customer lifetime value is slightly over $1,000

“I mean, we use bear metrics as well, so it's about a thousand dollars right now, a little over a thousand depending on how things go, but and that fluctuates as well, depending on churn.”

Josh Haynam Apr 14, 2018 ▶ 10:22 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Assertion Not checkable as stated

Interact has just over 800 paying customers

“So total paying customers, we were just over 800.”

Josh Haynam Apr 14, 2018 ▶ 5:46 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Disclosure

Interact is completely bootstrapped with no outside capital

“Totally bootstrapped.”

Josh Haynam Apr 14, 2018 ▶ 5:57 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Disclosure

Interact pays affiliates a 30% recurring commission

“We do have an affiliate program as well, so a 30% ongoing commission for any affiliate that sends us a direct sign-up”

Josh Haynam Apr 14, 2018 ▶ 7:18 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"

Appearances (1)

Episode	Date	Speaking time
994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"	Apr 14, 2018	7m

Josh Haynam

The record, in short

How they sound: not measured why? →

Appearances (1)

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