Josh Haynam, co-founder of Interact, shares customer and revenue retention metrics for the SaaS platform.
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“Churn varies between five and seven percent a month.”
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More from Josh Haynam
AssertionNot checkable as stated
Facebook is the biggest driver of quiz traffic for Interact
“Facebook is the biggest driver of quiz traffic.”
Josh HaynamApr 14, 2018▶ 3:01994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
AssertionPartly supported
The Foundation halved their Facebook lead costs by switching to a quiz
“Dropped their lead costs from six 30. So six dollars and 30 cents down to about three 37, I think was the exact number.”
Josh HaynamApr 14, 2018▶ 4:29994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
AssertionNot checkable as stated
Forbes' college match quiz is taken 250,000 times per year
“So Forbes has this college quiz that they've used for almost four years now. Basically, it's find your perfect college match, and it's a personality quiz that directs you to one of a series of colleges, and then it ties into another tool that they have that ac…”
Josh HaynamApr 14, 2018▶ 1:10994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
Disclosure
Interact customers pay an average of $60 per month
“Average is about 60 bucks a month.”
Josh HaynamApr 14, 2018▶ 1:58994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
Disclosure
Interact powered 250 million quizzes over the last 12 months
“Last 12 months, about two hundred and fifty million.”
Josh HaynamApr 14, 2018▶ 2:08994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
Disclosure
Interact trades free software to over 1,000 influencers for promotion
“We have a network of just over a thousand influencers. These are bloggers, course creators, that kind of stuff, marketing strategists, and they get to use our platform for free. And in return, they promote it by writing blog posts and sending it out to their F…”
Josh HaynamApr 14, 2018▶ 7:00994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
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